Year: 2012

Come Together

A few years ago a magnificent and transformative book was published, called “The Dragonfly Effect,” which is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. They ingeniously named it after the only insect that can move swiftly in any direction – and even hover – when its four wings are moving in harmony.

The four “wings” of their model really struck me as actions we could all strive to take in 2012.

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Tactical Tips for Q1 of 2012

As we fully embrace the arrival of 2012, many of us are revisiting our 2011 business approaches and outcomes. As a result, we may be considering integrating changes, improvements or different disciplines and habits. A friend of mind shared a great link from Inc.com which highlights a few simple, yet salient, tactical tips on how to improve our sales results. We can all benefit from these smart suggestions, which are easy to implement – if we just make it a practice. I, for one, am going to discipline myself as we fully enter 2012:

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