• About
    • Alignment®
    • Meet Kristin
    • Press & Interviews
    • Videos
  • Alignment at Work®
    • Our Approach
    • ALIGNMENT AT WORK® Services
    • The Business Case for Alignment
    • Case Studies
  • Speaking
  • Books
    • Is This Seat Taken? Random Encounters that Change Your Life
    • Is This Seat Taken? It’s Never Too Late to Find the Right Seat
    • Is This Seat Taken? No, I Saved it for You
  • Courses
    • Fast Track to Alignment
    • Brand Alignment
  • Testimonials
  • Blog
  • Contact
  • About
    • Alignment®
    • Meet Kristin
    • Press & Interviews
    • Videos
  • Alignment at Work®
    • Our Approach
    • ALIGNMENT AT WORK® Services
    • The Business Case for Alignment
    • Case Studies
  • Speaking
  • Books
    • Is This Seat Taken? Random Encounters that Change Your Life
    • Is This Seat Taken? It’s Never Too Late to Find the Right Seat
    • Is This Seat Taken? No, I Saved it for You
  • Courses
    • Fast Track to Alignment
    • Brand Alignment
  • Testimonials
  • Blog
  • Contact

Testimonials

Leadership Coaching 

“I have worked with Kristin for the last six years and she has been absolutely invaluable to how I prepare as a leader. Relationships, self-care, strategic planning, situational analysis, team development, meeting preparation. You name it, and she’s lifted me to excellence that I wouldn’t be able to deliver on my own. She has become a coach, counselor and cheerleader and has helped me through some very challenging times, helping to form the leader that I am today. She brings an empathetic and straight-forward style that is endearing and refreshing and holds me accountable to improving constantly. I am grateful for the chance to be able to collaborate with such a respected and seasoned leader who is passionate about helping others. Kristin is a true gift to me!”

Allan Calonge, Chief People Officer, Bon Secours Mercy Health

“I have worked with Kristin in various capacities over the past 20 years. It has been a privilege to have her guidance and expertise as a coach, mentor, thought partner, and advisor to the board. She has this intuitive understanding of organizational coherence and can quickly get to the bottom of challenging issues. Her no nonsense attitude and holding me accountable for my growth work exponentially improved my leadership skills. I highly recommend Kristin. She is value added to any organization!”

Alan D. Cohen, Co-Chair Harvard Principal’s Center Advisory Board Emeritus

“I have had the pleasure of knowing Kristin for almost 20 years and have worked with her in multiple capacities. Most recently, she has provided career consulting assistance for me and also for several people I know. All of these people were in leadership positions in the technology industry and every one of them (including me) have the highest praises for Kristin's work. Kristin will provide new perspectives that help people think bigger and become stronger personally and professionally. I highly recommend working with Kristin!”

Julie Spiller, Executive Vice President, Board Member, Chief

“I signed up for Kristin's 'Fast Track to Alignment' series late 2021. The key themes of the series resonated with me when it came to decisions regarding my career path. Kristin is an amazing source of knowledge and experience. She plays many roles in our relationship - inspiration, leader, cheerleader, and coach come to mind. She provided tools which allowed me to break through the 'noise' to focus on key areas of misalignment in my life (work and personal) and help develop a plan forward. Her straightforward style quickly focuses on impactful steps and allows that 'inner voice' to speak. She is selfless, empathetic, and genuine. You truly feel she is an ally every step of the way, partnered for the journey. She has helped me to navigate some challenging decisions, quickly pivoting to leverage her amazing skill in the areas I need it most. This isn't a 'cookie cutter' class as she will make sure her clients will 100% get what they need out of it, asking for confirmation each engagement of relevance and benefits of the sessions. She genuinely wants every client to walk away in that aligned place. Thank you, Kristin! Your desire for me to find alignment is obvious, energizing, and infectious!!”

Kim Kidwell, Director, Company-wide Transformation Programs, Arm

“Working with Kristin is a privilege which I hope many other young professionals like me have the opportunity to experience. Her firsthand experiences combined with a top-notch arsenal of tactics and tools to navigate the corporate environment have proved invaluable to me. Kristin exemplifies her teachings, both professionally and personally; her candor, genuine nature, confidence, and ability to provide intuitive insights to scenario planning and approaching interactions in the workplace set her apart and are proof positive that she is a natural leader with the ability to coach others along a similar pathway. I'd highly recommend working with Kristin in any capacity, as she shines in both team facilitation and one-to-one mentoring.”

Jennifer Anderson, Senior Director Operations, Strategy, and Enablement, Freeman Company

Additional Leadership Coaching Testimonials

“This recommendation is long overdue! Every time I sat down to write the words would fail me. I mean, what can I say about this amazingly classy woman that could possibly do her justice? Kristin is a mentor and a friend. We met as colleagues in the software industry and then reunited years later. I’ve since chosen to follow in her entrepreneurial footsteps! She is an inspiration and the epitome of a great leader. I’m eternally grateful to her for her inspiration, poise, grace, brilliance, wisdom, leadership and friendship. Again, not enough space for all the descriptive words! “Thank you” will have to suffice.”

Kerry L. Gallagher, Global Marketing and Operations Consultant

“Kristin is an outstanding business consultant who has been able to meet me and my practice where we were. She was able to tap the vision I had for my practice and hold me accountable for the realization of that vision. She is worth every dime.”

Carol Maxwell Vice-President, Talent Acquisition at Mercy

“I hired Kristin to help me get started on my new job. She helped me create my marketing plan and gave me specific tools to help me implement the plan. She helped me organize an overwhelming amount of information and tasks. She was very focused on finding out what I needed and then supplying exactly that. She customized her service just for me.”

Katherine Holtz, PE, Assoc. DBIA, M.ASCE, ASQ CQM, CDA Program Manager, TXDOT Special Projects Division

“Kristin is both a colleague and a mentor. She has become a sounding board to me as I grow my own business. She is balanced in her views and always pushes to do the right thing. I have come to greatly respect her opinions on a wide range of issues and her insight into people and how they think. She has proven to be a person who can break through all of the clutter around challenging issues and get to the important issues. This skill is what makes her a great author and I am sure we will see many more books from her in the future.”

David Sanders, Founder Dallas Advisory Partners

“Kristin is an extremely motivated and dedicated consultant with an extensive business background and a sixth sense for getting at and addressing the real issues. Having held executive leadership positions in Fortune 200 companies to small start-ups, Kristin has been an invaluable advisor to me – providing strategic yet practical, actionable suggestions that have helped me improve my own consulting practice and gain greater alignment between my personal and professional goals. I highly recommend her services for those looking for honest, ethical advice that really works with respect to business, organizational, and personal growth – both professional and personal. She will hold the mirror-up, you will get results, and you will have fun along the way!”

Kandace Kappel Organizational Change & Development Professional

“I met Kristin after hearing her speak at an event on the SMU campus. Her presentation stood above all the others due to her ability to convey her experience as a Fortune 500 leader into counsel that was spot on with what program attendees wanted. I hired her for some strategic relationship work, credit her with a successful outcome, and consider her my “go-to” whenever questions arise. She sets the standard for professionalism and I consider myself fortunate to know her. Kristin did an excellent job for us and we would not hesitate to work with her again.”

Linda Beheler, APR, Public Relations | Corporate Communication | Thought Leadership

“It’s my pleasure to write a recommendation for Kristin Kaufman. She and I worked on a Performance Management Goal Setting Pilot. Kristin demonstrated high integrity and a gift for reducing and/or eliminating complicated issues. She is quick, honest, full of ideas and very effective in delivering everything promised right on time. The project was a huge success with our leadership team. I especially appreciate her encouragement and ability to mentor others. It is a gift which she shares with all she comes in contact with if they are willing to listen, adapt and learn from her wealth of experiences and knowledge.”

Laura Settles, HR Professional

“Kristin is a remarkable woman with exceptional insight and wisdom. She has great integrity, an incredible work ethic, and is very thorough in the work she does for her clients. I routinely call upon Kristin when faced with thorny business problems and find that she is an expert at navigating through issues of life/work in a manner encompassing both compassion and experience. Kristin’s strengths are her abilities to guide structured thinking and to pose challenging questions that address the core issue. The process of working with Kristin is stimulating, thought provoking, and ultimately led me to the decision to continue building up Pearls & Pinstripes, a networking group I started in 2008. I continue to rely on Kristin for actionable advice.”

Ashlee Woods Director of Development, CASA of the South Plains

“Kristin is both a wonderful person and a phenomenal professional resource. She has an engaging approach that helps you uncover the roadblocks and address the challenges in your business and career. Her insight and experience lead to out-of-the-box creativity and aide in uncovering the answers you are seeking. While books, articles, etc. are a good source for continuing business education, there is no substitute for the value of a strong executive coach like Kristin. My time with Kristin has been well spent, and I highly recommend the investment to others.”

Mark Kelly EVP, Strategy & Sales Operations

“There simply isn’t enough room here to write the glowing praises I have for Kristin Kaufman. Smart, Savvy, Strategic thinker, Articulate, Gifted writer, Great personality, Accountable, Creative, Responsible, Fun, Dedicated and so forth. Kristin defines transformational leadership! I had the good fortune of working with her for many years at HP and I still benefit every day from the experience. Her very presence in a room makes it a special place. Kristin is an innovative motivator that brings out the very best in those around her. She is an effective listener who knows how to meet people’s needs. Her tireless work ethic, rare insight into a constantly changing industry/economy and repeated displays of spot-on judgment earn her innumerable followers. Incredibly responsive, even with an always packed schedule, Kristin shines at building sincere and lasting relationships. Most recently she helped me figure out what I wanted to do with the next half of my career. I asked how I could ever repay her and she replied just “play-it-forward.” If you are ever lucky enough to work with Kristin, absorb all you can.”

Janet Yauch Providing solutions for O&G customers that help them run better

“I have been working with Kristin as an executive coach for the last year and I can honestly say that the returns on this investment already exceeded my expectations. Kristin is a pleasure to work with, possesses high integrity, and consistently delivers results. Kristin earned my utmost respect and recommendation.”

Philippe Valois, Vice President, North American Sales, Tektronix

“Kristin deserves something way beyond the normal warm words of praise that we are all apt to use. Kristin is an incredibly rare person that is truly business savvy and yet the epitome of a real people person. Her energy is captivating and her sensitivity alluring. Don’t be fooled though into thinking these qualities don’t mix in today’s business world, Kristin is a true achiever that redefines what it means to soar. I worked with Kristin in her leadership role at HP and have kept in touch over many years as she has enriched her experience through diverse opportunities and challenges. If one was to strip away those that mattered in ones career from those that did not, most would be left with Kristin as a star in every sense of the word. She goes on to impresses in how she can excel at whatever she turns her hand to with her Alignment venture and a blog which demonstrates a multi faceted individual that is in tune and at ease with the world around her.”

Peter Read, Managing Director at 2020 SolarPV

“The leadership coaching and guidance I have received this past year have given me the confidence to step out of my comfort zone and tackle projects and tough situations head on. I am thinking more strategically and indeed, more creatively, all due to my time with Kristin. I would recommend this company to anyone looking to grow and advance professionally as well as personally.”

April Foran, Corporate Communications, Parkland Health & Hospital System

“Kristin is an extremely insightful and dedicated professional. She was instrumental in building the capacity of the core faculty of Boys and Girls Clubs of America’s Executive Leadership Program. Her vast experience and excellent coaching skills helped to prepare and enable us to take the program to scale in a short time frame.”

Tony Mcwhorter – National Director Executive Development Services for Boys & Girls Clubs of America

“Kristin is first and foremost authentic. I’ve had the pleasure of knowing Kristin as my coach and as my friend. She is a careful listener who has helped me feel support when I need to find my path, she is a tactical guide when I’ve needed to formulate a plan for success, and she is an honest sounding board when I’ve needed to hear the truth come back to me. Kristin is a talented professional who I can wholeheartedly endorse.”

Daphne Barlow Stigliano
President at Boys & Girls Clubs of Greater Fort Worth

“Kristin is a rare individual who is a very competent business leader and a passionate advocate for causes she believes in. I have worked with Kristin in grant cycles for the Dallas Womens Foundation that have permanently marked my life. She has great discernment about need, motivations, processes, and improvement steps that would really help. She’s very generous with her time and talent, and knows how to work with all sorts of people and situations. I look forward to the next project that we work on together.”

Jane Schoen
Business and Process Transformation Leader at Texas Instruments

“I feel incredibly grateful to have had the opportunity to work with Kristin. As a young woman navigating the complexities of professional growth, I have found Kristin to be an invaluable resource. Her ability to provide constructive feedback while remaining empathetic and supportive is a rare and wonderful skill. I always feel heard and understood when I speak with her. I trust her completely and appreciate her transparency in all our interactions. I wholeheartedly recommend Kristin as a coach for anyone looking to grow and develop in their career.”

Kelly Curtis
Search Consultant, Hartz Search

“I had an opportunity to work with Kristin 2022-3. What a tremendously insightful and positive experience. Her knowledge, skill and emotional intelligence is fantastic. Her ability to facilitate both personal growth and team growth is exceptional and yields soft and solid results for the people involved. Learned so much and continue to do so.”

Bryan Becker
CEO, Acclaim, and Chief Medical Officer

“I worked with Kristin for 3 months in 2022. Amazing experience! She challenged me to think BIG, but gave guidance on how to do that strategically and in ways that aligned with my passions. She made me feel so comfortable in the midst of a very difficult professional period in my life. I highly recommend her! She has what you need to transition from “point A to point B” with purpose and grace.”

Mary Edwards
Cooper Fitness Center

“I had the opportunity to work with Kristin as a leadership coach and appreciated her thoughtful guidance and support. She brings a professional, approachable style and provides valuable perspective. I enjoyed working with her and would recommend her to others seeking executive coaching.”

Kristin Stanley
Executive Director, Clinical Operations, JPS

“Working with Kristin Kaufman has been a game-changer for my leadership development. She creates a space that is both supportive and appropriately challenging, pushing me to think differently and lead with more intention and confidence. I've gained practical tools and insights that I use daily, especially in navigating complex organizational dynamics. I'm grateful for the partnership and would highly recommend Kristin to anyone looking to grow as a leader.”

Claire Hammer
Executive Department Administrator, JPS

“I had the privilege of working with Kristin Kaufmann as my executive coach and I can say without hesitation that the experience has been transformative. Kristin has a unique ability to meet you exactly where you are while also challenging you to step into a higher level of leadership. Through our work together, I gained greater clarity on how I show up, how I lead, and how to navigate complexity with intention and confidence. She doesn't just offer advice, she creates the space, asks the right questions, and pushes you to uncover the answers that actually drive lasting change. Much of the growth I've experienced over the last two years, particularly in how I lead, prioritize, and make decisions, is directly tied to the work we did together. I've become more focused, more self-aware, and more effective as a leader because of her guidance. If you're looking for a coach who will both support and stretch you in all the right ways, Kristin is exceptional. I'm incredibly grateful for the impact she's had on my journey.”

Tracie Bertaut
National VP, Marketing Communications, American Heart Association

“Over the past couple of years I've had the pleasure to not only watch Kristin in action through her engagement with nonprofit leadership and boards of directors, I've been fortunate to experience direct leadership coaching with her. She helped me serve my organization more effectively by maximizing the potential of the talented team I lead, and gave me applicable skills we used to overcome our challenges inherent in philanthropic work. It's all about alignment and accountability. I highly recommend working with Kristin to other leaders like me who are continuing to expand their careers!”

Ashley Brown
Non Profit Executive Leader

Leadership Consulting

“If you’re looking to galvanize your current staff, onboard new team members, or structure a step back to realign and focus your team’s problem-solving abilities, Kristin Kaufman is the consultant to help you do it. Kristin’s energy and insight to cut through the clutter, clarify goals and motivate people has been invaluable. Don’t wait to get in touch with her and take your work product to the next level.”

Julie Diaz, Executive Vice-President and Chief Operating Officer, The Dallas Foundation

“Our firm, HARTZ Search, utilized Kristin Kaufman for a team building and communication workshop with our entire team; what a pleasurable and impactful day it was. We came together to learn more about each other and what was holding us back and walked away with a new vision statement, guiding core values, and an appreciation for each other and the uniqueness of our company. Kristin has an awesome toolbox, but more importantly a way of pulling information, feelings, and truth out of all participants. As a firm that is growing rapidly, it was great to pause and realize what we have in our team and how to best work together. I would recommend Kristin and Alignment, Inc with no reservations to any leader, team, or organization that wants to grow and be high performing. Everyone needs a Kristin to tap into and utilize her expertise, she has tremendous knowledge and presence.”

Mike Hartz, CEO, Hartz Search

“Kristin engages with every person she meets to bring out the lessons and insights needed at that point in time. She can reach anyone with her effective and practical methodology. Her 5-day course offered me as a late career professional the tools to reflect on what I have accomplished, what I want next and what is really important to me. Similarly, my 25-year daughter gained insights and understanding for herself on the same course as she begins her professional journey. Any work with Kristin in a gift whether one on one or through the high value programs she offers. Highly recommend her!”

Emmy Hackett, General Counsel, SHL

“Kristin is insightful and honest. By using these traits, she helps individuals focus on the heart of the issues facing them. Kristin directs individuals to drive towards organizational achievement and performance by highlighting the team's common goals and heightening awareness of interdependencies. Kristin facilitates teams coming together in a valuable and meaningful way.”

Heather Flabiano, CFO, CPA, PhD

“I have worked with Kristin in her capacity as a member of the Board of Directors for the Arkansas Alumni Association. She has consulted our Professional Development Committee as we work to establish best practices and a structure for talent development. I also had the good fortune to hear her presentation on authentic influence and driving results at a recent CASE District IV conference. She has an exceptionally engaging and approachable style of speaking -- she is professional and thorough but seamlessly encourages interactions among audience members. She is also very astute in characterizing her audience and can make quick adjustments to ensure that the material is presented in a way that is relevant to them. I would highly recommend her for individual, small group, or large consulting engagements related to leadership development, organizational and change management, and executive coaching.”

Lisy McKinnon, Director, University of Arkansas

Additional Leadership Consulting Testimonials

“Kristin has been an invaluable asset as I lead a growing, changing team. She has been a sounding board for me and has challenged me to grow as a leader. I appreciate her high standards and ethical stance, which one does not always find easily! I feel very honored to know and work with Kristin and consider her a valuable colleague and friend.”

Bobbi Drais, Vice President, Regulatory Affairs, Advanced Wound Management at Smith & Nephew, Inc.

“Kristin worked with our leadership team to plan a new service delivery model. This consisted of planning and facilitating a two day meeting and follow up to provide a complete summary of all discussions and decisions made. Kristin took time to understand our goals for the meeting and planned the meeting accordingly. Kristin’s facilitative style makes people feel comfortable and willing to participate fully. She listens carefully and makes sure all ideas are heard. She is flexible about managing time–being sure to spend more time when needed. She is very good at linking ideas together, summarizing the discussion and helping groups make decisions.”

Ed Mishrell Vice President at BGCA

“Our company has worked with Kristin in many capacities over the last couple of years, including executive mentoring, management consulting, and team event facilitation. Recently, she facilitated a management workshop titled Collaboration for the Front Line. The event covered a wide variety of issues, all focused on how successful organizations use collaboration to improve their overall effectiveness. Kristin organized and facilitated a learning atmosphere; she applied her high energy and enthusiasm to make it fun for the participants, and the content made a lasting impact on many of the mid-level management staff in our Irving Operations Center. Thank you, Kristin, for a job well done”

David Viestenz, Vice President, HMS

“I was honored with the opportunity to work for Kristin when she managed the EDS Global Alliance Team. She is one of the most dynamic people I have ever met and I found myself inspired by her leadership both personally and professionally. Of all the teams I worked on at HP this was one of the best, and some of my most treasured memories come from those years. I have come to learn that a “true” team is a reflection of its leader, and that is what Kristin was to all of us. In her own words, “we had a well-oiled-machine” during those years and I truly believe that stemmed from Kristin’s enthusiasm, leadership, strength and sheer joy of positively leading and maintaining a cohesive team. She was not only a great communicator, but she always listened when others had something to say. Besides all of the things I gained from working for Kristin, I walked away with one of my strongest values that she engrained in me; Kristin told me early on “You have something to learn from everyone” and this is so true. When I think of Kristin I think of her wonderful smile, genuine drive, and long standing strength. I consider myself very fortunate to have had the opportunity to work for her, learn from her and be a part of her team as well as a friend. She stands out well above many, not only to me, but to those fortunate enough to have had her in their lives. She’s a true shining star who gives from the heart, always, and an inspiration to those blessed to have crossed paths with her in their life.”

Coleen Hildebrandt, Alliance Manager, Hewlett-Packard

“Kristin and I worked together at HP for several years and it was always a pleasure. I supported her sales group in both business development and marketing roles in the retail/and distribution vertical. Kristin is very bright and a quick study. She would always make sure that she understood the industry and accounts backwards and forwards before a sales engagement. Kristin is extremely knowledgeable in whatever she tackles and is always well versed, prepared, organized and willing to go the extra mile in whatever she does. She is a true leader and knows how to rally a team and collaborate across organizations better than anyone else. Her positive attitude, enthusiasm and inspiration make you want to work hard to achieve the goal at hand and win! ** (maybe this one for the blog page?)She has great ideas and leadership skills which is evident in her blog “Between the Lines”. Kristin hits the mark with her timely, insightful and relevant commentary that we all are thinking about – but may never express. I highly recommend Kristin as a seasoned business professional with strong leadership and management skills across the board. I would love to work with her again if the opportunity ever arose. She is truly one of a kind!”

Cassandra Moren, Senior Retail Business Development & Industry Alliance Manager, Hewlett-Packard

“Kristin is a very talented person that always achieve what is measured on. She know how to deal with customer and most important how to help them to achieve their business objectives. She also always helped the people around her to be more successful providing ideas and best practices. I really enjoy working closer to Kristin. Kristin has a great ability to motivate teams and influence her extended resources. She is a talented leader and manager that naturally coaches others to achieve a mutual goal.”

Fabio Fontana, WW Partners & Channels , Hewlett-Packard

“I had the opportunity to work with Kristin for several years, and found her to be a consummate professional–organized, creative, a good communicator and always upbeat. Kristin is a great team-player, someone who is always thinking ahead and collaborating with others to come up with the right solution.”

Robert Fox, Senior Principal Consultant, Siebel Systems

“Kristin always approaches her professional life with intensity, integrity, and a high level of energy. That combination always produced her desired results and exceeded her clients and other stakeholder’s expectations.”

Charlie Schreiber, Alliance Manager, Hewlett-Packard

“I had the pleasure and fortune of working for Kristin when she headed up the channels organization at Vignette. Many will tell you they are leaders; Kristin demonstrates it. She seeks opportunities to develop her team and moves team members to higher levels of performance. As a person of integrity, she cares not just about getting the job done, but getting it done right. It would be a pleasure to work with Kristin again!”

Dean Fortune, District Sales Manager, Hewlett-Packard

“I have had the pleasure of working with Kristin as a business partner in separate companies (HP and Oracle) and working for Kristin at Vignette. She is an extraordinary alliance professional who focuses on delivering bottom line results but always with her customer or partner’s best interest in mind. Kristin is one of those rare individuals who can craft a strategy – and drive it to reality.”

Nathaniel Bruce, Vice-President, ISV Alliances, Kony, Inc.

“I had the pleasure to work with Kristin while at Vignette. She was someone who I enjoyed working with a great deal based on her experience, knowledge of the industry and most of all passion for results. Her commitment to the business as well as her ‘clients’ is something that many people can learn from. She is definitely a seasoned business executive that can handle herself in any situation. In developing the programs at Vignette, she took a very disciplined approach and worked with the various constituencies to ensure that all needs as well as expectations were met. One of Kristin’s greatest strengths is her ability to effectively communicate across all levels of an organization.”

Richard Akers, Vice-President, Global Alliances, Informatica

“Kristin came to Vignette when there was no clear partnering strategy. In a very short time Kristin worked with senior management and her entire team to build a cohesive and executable strategy that the entire company could understand and more importantly sell with. Kristin’s management strategy is one of inclusion which transformed a fractured partnering organization into a well performing team that enjoyed working together and drove real business. I highly recommend Kristin as she has great strategic insight and management skills.”

Ritch Haenke, Senior Vice President, Global Customer Care & Education Services, Vignette

“Kristin is one of the most professional & experienced alliances & channels people I have come across during my 20 year career in the IT sector. She has an amazing combination of business acumen, drive & commitment to achievement of business goals with a culture of leading by example to maximize the performance of both her team & her peers. Kristin’s expertise would be an asset to any organization – I cannot recommend her highly enough.”

Tom Crawford, WW Channels, Aspera

“Kristin is the definition of ‘Leader.’ She is professional and poised, has exceptional communication skills, handles challenges with a positive outlook, and is able to handle complex situations graciously with her vast knowledge and experience. She’s perceptive which enabled her to do so well at building the alliance channel at Vignette. The internal and external challenges would have overwhelmed someone with less experience and patience. Kristin understood what it took to build an organization and create programs that added value quickly. Not only was she my manager, she was also my mentor. She shared her knowledge and experience freely and was always a positive force in any situation. She led by example, both from a professional as well as personal basis. Her personal attributes and strengths were empathy, honesty, integrity, and dedication, among many others. She always did the right thing for the right reason. She led by example and that example was far and above anything most people would ever dream of. I count myself very fortunate to have had the opportunity to work for her and would jump at the chance to work with or for her again.”

Grant Price, Director, ANTSSYS Limited

“Kristin is the consummate professional. She managed and motivated her team to the highest expectations ensuring the attainment of corporate goals in line with corporate strategy. Kristin is a key addition to any organization at the executive level.”

Vaughn Bradley, World Wide Partner Program Manager, Vignette

“Kristin is a supportive ear and a wealth of knowledge about organizational culture and change management.”

Paul Fulce-Ewing Middle/High School Principal at Benjamin Franklin international School, Barcelona, Spain

“Kristin is a determined, dedicated and clear- thinking leader. She excels at planning and implementing holistic business processes around the “big picture” to meet a business goal. She’s also simply a good person to have around in the workplace. I’ll work with her again anytime.”

Aram Bazarian, Director, WW Demand Generation, Plainview

“Kristin was very professional, very personable, and very organized in the context of her alliance work between Vignette and Deloitte Consulting. I have no hesitation recommending her for any role in which interpersonal skills, business sense, and professionalism are valued.”

Bob Robinson Chief Legal Officer, Hyla, Inc.

“Kristin and I worked as peers at Vignette Corporation. She is the consummate professional who took a channel’s organization that had very little direction, focus and operational structure and was able to, in a very short period of time, drive a significant revenue funnel for the company. I am honored to have worked with Kristin, someone whom I have learned a lot from and whom I include within my professional network.”

Jeff Farin, Principal, Deloitte Consulting

“Kristin was hired at Vignette during a time that Vignette had no partner strategy. Vignette had many business partners, but provided very little direction, programs or channels for partners to go to market with Vignette until Kristin’s intervention. Kristin was able to quickly assess the situation, build a partner strategy and roll it out to the company and partner community taking Vignette’s partner organization to the next level. Kristen was excellent at building relationships, gathering ideas and articulating her plans and strategy. Her presentations skills are excellent. I truly enjoyed working with Kristin and would love to work with her again someday.”

Holly Whalen, VP of Worldwide Sales Operations – Clear Intentions Strategic Consulting, Vignette Corporation

“I worked closely with Kristin as she established a strong working relationship between BearingPoint and Vignette. Kristin is very good at establishing working relationships and finding connection points between companies.”

Jerianne Bridwell, Director, CIO Strategic Relationships, Gartner Group

“Kristin is an absolute Pro. As a leader and mentor she understands what makes organizations, teams and individuals perform to their fullest potential. She openly shares her knowledge and experiences with others for the betterment of the whole and always acts with the highest levels of integrity. She has a superb understanding of what it takes to build and deliver a world class partner program that drives mutual success for the partners, customers and the organization. Her constant and unwavering support for doing the right thing creates strong loyalty and results for partners, customers, employees and shareholders. Any organization working with Kristin is fortunate to have such a top notch leader and advocate on their team.”

Jeanne Urich, SVP Global Professional Services, Education and Account Management, Vignette Corporation

“Kristin is a great professional, with her strength clearly in her leadership ability. I worked closely with Kristin, and frequently through difficult situations. She always focused on the right thing to do for all parties involved, and this win – win approach produced outstanding results.”

Matt Barrett, Owner and CEO, Silver Moon Brewing, Inc.

“Kristin provided our company with a tremendous focus on developing a world-class partner program. She continually sought ways to provide a win-win relationship for both the partner and Vignette. I would work with Kristin again without hesitation.”

Andrew Timblin, Vice President, Federal Government, Kony, Inc.

“Integrity. Kristin talks the talk and walks the walk. She is a shining example of what leadership is all about. In the face of adversity, she digs in. In the light of praise, she openly distributes it. Her intuition, experience, dedication, and positive attitude will add tremendous value to any organization across any vertical. When you work with Kristin Kaufman you will feel enriched in your personal and professional life and your company will be greatly rewarded.”

Randy Vescelius, Sr. Director, WW Sales Engineering, Sterling Commerce

“There simply isn’t enough room here to write the glowing praises I have for Kristin Kaufman. Smart, Savvy, Strategic thinker, Articulate, Gifted writer, Great personality, Accountable, Creative, Responsible, Fun, Dedicated and so forth. Kristin defines transformational leadership! I had the good fortune of working with her for many years at HP and I still benefit every day from the experience. Her very presence in a room makes it a special place. Kristin is an innovative motivator that brings out the very best in those around her. She is an effective listener who knows how to meet people’s needs. Her tireless work ethic, rare insight into a constantly changing industry/economy and repeated displays of spot-on judgment earn her innumerable followers. Incredibly responsive, even with an always packed schedule, Kristin shines at building sincere and lasting relationships. Most recently she helped me figure out what I wanted to do with the next half of my career. I asked how I could never repay her and she replied just ‘play-it-forward.’ If you are ever lucky enough to work with Kristin, absorb all you can.”

Janet Yauch, Specialist, SAP

“Kristin is one of the best leaders I’ve encountered in my career. She has the ability to see challenges from a refreshing ‘win-win’ perspective, and she always approached business partnerships from a holistic, long term point of view. Her energy and enthusiasm is infectious. Art L.”

Art Lewandowski, Industry Solutions Lead, Smarter Planet

“Kristin did a outstanding job of managing the alliances team at Vignette. Outstanding because there were many challenges, both internal and external, that she faced on a daily baisis. External challenges came from the diverse group of large and small partners, many of whom either had previously established relationships with Vignette’s competitors or others that were just beginning to get to know the content management space and Vignette as a solution. Both types of partners placed demands on Vignette for training and professional services support. Internally it was a challenging job because of the intense pressure for sales results from a group of partners that were just getting to know Vignette in an industry with several other entrenched competitors. Building alliances is something that takes time, patience and investment. Kristin knows the process and takes the time to do it right.”

George Elliman, Publisher, Tribeza Magazine

“I had the privilege of working with Kristin in the New York City Leadership Academy. The goal of our work was to develop the leadership skills of newly promoted principals in the New York city schools, many of whom were skeptical of the tools we were delivering. Kristin has a wide range of skills and talents she utilizes in every endeavor she undertakes. She has an innate ability to identify the key issues to address to improve results and then uses her extensive knowledge and experience to assist individuals or team members to achieve them. Kristin’s background in results oriented, highly competitive industries have honed her skills to quickly assess a situation and to develop an approach to resolve issues. She quickly gains a person’s confidence and trust which enable her to help them internalize, accept and act on the message she is delivering. Her energy and enthusiasm are contagious and help every group in which she interacts achieve more than they ever thought possible.”

Judy Raica, Business Consultant

“Kristin and I had the distinct privilege of working with Bob Knowling, CEO of NYC Leadership Academy and Chancellor Joel Klein as part of Mayor Bloomberg’s Children First school reform agenda. The NYC Leadership Academy was the centerpiece of this reform because transformational leadership skills were deemed crucial to the effort. The goal of this reform was/is to create a system of outstanding schools led by strong principals where every child and teacher has access to effective teaching and learning. Kristin and I joined this non-profit effort to support the Mayor’s reformation of the New York City public school system in 2003, as private sector business executives teaching business leadership curriculum to 1200 principals of the NYC public school system and the top 100 executives on Joel Klein’s staff. Kristin’s work was exceptional in helping principals understand the power of strategic change levers and building conceptual bridges between business concepts and educational challenges. Her credibility arose from a blend of real-world experience – Kristin has led change in Fortune 500 and entrepreneurial organizations – and her personal charisma and empathy. She is a strong thinker and a powerful communicator.”

Susan Marshall, Owner, Executive Advisor, LLC

"Our firm, HARTZ Search utilized Kristin Kaufman for team building, strategic planning, and communication workshops with our entire team; what a pleasurable and impactful experience it was. We came together to learn more about each other and what was holding us back and walked away with a new vision statement, guiding core values, and an appreciation for each other and the uniqueness of our company. Kristin has an awesome toolbox, but more importantly a way of pulling information, feelings, and truth out of all participants. As a firm that is growing rapidly, it was great to pause and realize what we have in our team and how to best work together. I would recommend Kristin and Alignment, Inc with no reservations to any leader, team, or organization that wants to grow and be high performing. Everyone needs a Kristin to tap into and utilize her expertise, she has tremendous knowledge and presence."

Mike Hartz, CEO at Hartz Search

“I had the privilege of working with Kristin over the course of approximately four years in multiple capacities, and I hold both her work and her character in very high esteem. Kristin was initially brought in to support our organization with board relations and governance, where she quickly earned the trust and respect of both the board and senior leadership team. Her professional presence, depth of experience, and thoughtful facilitation style made her immediately credible and effective. That early work not only strengthened our board dynamics but also led to valuable introductions to strategic partners who meaningfully advanced our mission. As our relationship evolved, Kristin continued working with us in leadership team development and later as my executive coach. In every setting, she brought integrity, insight, and a steady, grounding presence. She has a gift for holding space while also asking the questions that matter—the ones that invite reflection, stretch perspective, and support real growth. Kristin also served as a keynote speaker at our LeadingAge Texas Annual Conference and at a North Texas LeadingAge Texas regional gathering. In both settings, she connected effortlessly with senior leaders, delivered content that was thoughtful and practical, and reinforced her credibility as a trusted voice in leadership and governance. With our leadership team, Kristin facilitated impactful work around delegation, ownership, accountability, and healthy dialogue, including a guided book discussion on The Four Agreements that helped anchor our team in clearer communication and shared responsibility. Her approach consistently balanced heart and rigor, creating environments where people felt supported and challenged in equal measure. On a personal level, Kristin was an important partner in my growth as a CEO. Her ability to listen deeply, name patterns, and encourage thoughtful action was invaluable to me during seasons of complexity and change. She brings wisdom, professionalism, and genuine care to her work, and those qualities are felt by the leaders and organizations she serves.”

Nicole Gann
CEO

“Kristin is a trusted advisor, a respected facilitator, and a coach who leads with integrity. I would wholeheartedly recommend her to any board, executive team, or CEO seeking thoughtful, values-based leadership support. I will never forget the first time I met Kristin. We were a newly formed leadership team that had never worked together, and she was brought in to help bond the team and guide the creation of our strategic vision. Although the engagement was only one day, the impact was lasting. Kristin brings an exceptional combination of energy, compassion, and a deep understanding of organizational dynamics and office politics. Her ability to quickly create an environment of trust and reflection—while still challenging people to step outside their comfort zones—is truly rare. I later hired Kristin to mentor one of my direct reports, helping them become more politically savvy and effective as a leader. Through thoughtful, insightful questions and honest feedback, Kristin helped strengthen not just the individual, but our broader leadership team. She holds people accountable, doesn't shy away from tough conversations, and consistently elevates the impact of those she works with. I would highly recommend Kristin to anyone who genuinely wants to grow as a leader and increase their influence and effectiveness.”

Loree Ching
CFO

“I have worked with Kristin for nearly 15 years, both as my executive coach and team facilitator. She has been an exceptional partner in my own growth and development, including CEO roles of every type - start-up, turnaround, growth and scale! Beyond individual coaching, she's been a great team and group facilitator - from executive teams to full staff retreats, she has the right approach to connect, engage, and move people into alignment and action.”

Matthew Randazzo
CEO

“Kristin is a powerhouse! She's approachable, passionate, and supportive. She's been a great resource for me as I have navigated many complex challenges. I would recommend Kristin to anyone who is looking for not only a great coach, but just an overall support.”

Roscoe Compton-Kelly
CEO and Entrepreneur

Public Speaking / Keynote

“Excellent Virtual Speaker!!
Kristin was the keynote speaker at our virtual Leadership Forum. The theme of our forum was alignment, so Kristin was a natural. She was well organized, high energy, and inspirational. I was concerned about how effective a keynote speaker could be since we were meeting virtually. However, Kristin exceeded all expectations. She did her homework on our firm and our leaders hung on every word of her powerful presentation. I received excellent feedback following the forum with many leaders wanting to share her presentation with their teams. I highly recommend Kristin Kaufman as a speaker!”

Mark Edwards, CEO, Halff Associates

“I recommend Kristin Kaufman for engaging team presentations on soft skills often missed in team development and training. Kristin brings a fresh, positive approach to often negative experiences. She recently provided Resiliency over Toxicity training for My HR Professionals and was very well received. We hope to see more training and development from Kristin to a wide variety of audiences in the future. Her books should be required reading.”

Bethany Gaboury, Compliance Officer at My HR Professionals

“We decided to re-book Kristin literally 5 minutes after she spoke at our 5th Annual Career Symposium organized by Kellogg School of Management DFW Alumni Club, since we got rave reviews right after both her sessions. Our formal survey soon validated our decision: Kristin was the highest rated speaker at our event! Mind you, our event is attended by top business school MBA graduates, with 81% of the attendees ranking our event’s overall content as excellent and 94% saying they will attend the following year. So, Kristin was competing against a group of high caliber speakers. This year, Kristin again took the lead in survey results; attendees gave feedback commentary like “compelling, relevant, and authentic,” “great presenter,” “very high energy!” and “very explicit and clear actions and takeaways that I could go act upon”…We cannot wait to have Kristin back again.”

Holly Yao, President, Northwestern Kellogg Career Symposium

“Our local SHRM chapter featured Kristin as keynote at their annual leadership conference. Kristin was terrific as she elaborated on the vital need for personal branding. She is a gifted extemporaneous speaker who brings street credibility to the podium. And speaking of podiums, that’s not her style. Kristin moves about the room engaging her audience in conversation rather than speaking to them. I’ve just started her book “Is this seat taken” (2011, Brown Books Publishing) and it’s delivering the same passion she brought to the floor.”

Kimberley Gordon, EdD SPHR Adjunct Professor at Webster University – Fort Smith Metro

“Kristin was absolutely fantastic! Her dynamic and enthusiastic speech created the perfect environment to engage and entertain the audience with an uplifting message. Her message was inspiring and a complete success!”

Fred Constantinesco, President, NASPP Dallas Chapter

“Great presentation skills and knowledge of subject matter. Heard her speak at WAHRA Leadership Conference. Great information! I plan to put her recommendations to use immediately.”

Bethany Taylor, M.A., SPHR, CELS, RPF HR Asst. Director at SPMI

“I met Kristin after hearing her speak at an event on the SMU campus. Her presentation stood above all the others due to her ability to convey her experience as a Fortune 500 leader into counsel that was spot on with what program attendees wanted. I hired her for some strategic relationship work, credit her with a successful outcome, and consider her my “go-to” whenever questions arise. She sets the standard for professionalism and I consider myself fortunate to know her.”

Linda Beheler, Public Relations/Corporate Communications Leader, Celanese

“Kristin brought a message to our membership that was fresh and engaging. She has a gift of weaving wonderful stories into practical, useful information that you can use right away. Her knowledge and experience were evident, yet she easily draws you in and helps you see what you can take away to use in your profession (and life!). Our membership enjoyed the time she spent with us and would welcome her back anytime!”

T.R. Woodard, VP Programs, San Antonio Chapter AFP

Additional Public Speaking / Keynote Testimonials

“I have heard Kristin speak on numerous occasions. She is a wonderfully relevant and motivational speaker. She has an excellent way of communicating her expertise through straightforward persuasive value propositions that impact and transform lives – professionally and personally. Kristin is enthusiastic and passionate about her work. She is a delight to work with and delivers a powerful message!”

PJ Hoke, Vice President, Marketing, Teknion

“Pulaski Heights United Methodist Church Foundation has hosted Kristin Kaufman in two events during the past three years – one after the publication of both of her books. The events, called “You Go, Girl”, celebrated the influence of women in community service and philanthropy. Kristin was a hit with our members and their guests both times. She is an outstanding speaker – both informative and inspirational. I highly recommend her to any group, particularly those that are concerned with making a difference in the world.”

Lynn Lindsey, Pastor at Pulaski Heights Methodist Church

“It was my pleasure to be part of an afternoon with Kristin to learn about Alignment. With the age of social media it is funny how that happened…I have been reading Kristin’s blog and had become a Facebook fan. Her tips and ideas seemed like a match for an SHRM Human Resource group. So she was contacted to present, and what a hit! Between the lunch presentation and the workshop afterwards she made an impact. With over a 100 in attendance, the evaluations were the highest of any presenter in the past two years. The demographics of the audience included senior executives which are a tough group to please. Her professionalism and user-friendly approach makes it easy to recommend Kristin Kaufman as a speaker, coach and friend.”

Angela Robinson, Publisher, The JOB Guide

“Kristin led an inspirational and motivation presentation to a very large audience of Type A sales professionals which can be quite a difficult task. By doing her homework of the audience in advance, she was able to keep them captivated and engaged for the entire time by speaking from the heart. Her genuine caring was obvious while communicating a pertinent message of remaining present in the moment. Her passion for life and others was contagious and will stick with our attendees for the remainder of their careers.”

Ed Dunigan, CPCU, CLU, ChFC, Associate State Sales Director, Farm Bureau Insurance, Arkansas

From attendees at Northwest Arkansas Human Resources Association, Inc. (NOARK), January Lunch Meeting and After-Lunch Workshop:

  • “Great program – very engaging and worthwhile. Already have ideas about changes in my leadership style. Alignment is everything now in the industry. Good program.”
  • “Speaker had good energy and passionate about subject. She rocks.”
  • “Great introduction to alignment.”
  • “Very colorful speaker. Interesting and informative. Great information. The annual conference would be a great venue for this topic.”
  • “Very dynamic and strong experience.”
  • “Really put together my work experience into one word. Very excellent topic and insight – loved it – all of it especially the cute analogies. Excellent – useful information great program great job.”
  • “Good program and integration into personal lives.”
  • “Thank you! I appreciate the how of it all, though only touched on it.”
  • “Engaging and interesting – very good presenter and good program.”

From attendees at Kellogg/Northwestern University Alumni Club DFW Career Symposium 2011:

  • “Kristin provided an excellent session. It was compelling, relevant, and authentic. She also emphasized and discussed the things we as individuals control – our attitudes, our behaviors.”
  • “Great presentation; also came away with some good information, very high energy!”
  • “Great input on career focus and defining yourself. I didn’t see all of it, but the portion I did was well done and insightful Kristin herself is fantastic and has some great principles to communicate.”
  • “Kristin’s session was excellent! I wish we had more time for Q&A. Loved Kristin and have engaged her for follow up conversations.”
  • “Great breakout with very explicit and clear actions and takeaways that I could go act upon.”

“It was a chilly January day in my study, watching the lawn slowly turn white with snow, when I found myself reflecting on the highlights for the Institute for Excellence in Corporate Governance at UT Dallas. At the top of that list was the keynote address delivered by Kristin Kaufman at our annual conference. Her contribution stood out for many reasons. Kristin prepared thoughtfully and well in advance, ensuring her message was tailored to our audience. During the event, she engaged attendees with clarity, energy, and insight as she explored the theme of alignment—a topic she brought to life with both depth and practicality. The result was an exceptional keynote that resonated long after the conference ended.”

Gregg Ballow
Executive Director at Institute for Excellence in Corporate Governance, University of Texas at Dallas

Selected Testimonials

 

“Kristin Kaufman and her leadership has been essential to helping me develop the mindset and skills to start my own business . Her mentorship and real life approach on balancing multiple streams of income , smart business practices and team leadership has truly been the key for me to develop myself as a successful entrepreneur.”

Ed Mishrell, Vice President at BGCA

“[Kristin’s] actions inspire me and others on our teams consistently to learn more, do better via her example... It’s not about achieving titles it’s about achieving our personal goals and our Why’s. From the moment I joined she has always been approachable and made time for her team members . Her yardstick is” Excellence" and we all strive to emulate this wonderful LEADER.”

Laura Settles, HR Professional

“I admire and respect her business career and all of her accomplishments so when she started talking with me about joining her team I had to step back and ask myself why a successful business leader would want to take on anything else. Then I realized it was because she is perceptive and analytical about her choices and then I knew what I wanted to do… I am grateful for her total commitment to helping me reach my goals and never failing to keep me on track - She is the best!!”

Philippe Valois, Creative Sales VP • Innovative Solutions Strategist • Executive Team Builder • Market-Share Gain & Growth Specialist

“Kristin has been the most inspiring team leader that anyone could hope for. She makes herself available for all members and is continually offering incentives and suggestions to boost productivity and sales. Her constant encouragement and positive energy generate excitement that motivates our team and provides the cohesiveness that enables us to work together.”

Carol Maxwell, Vice President, Talent Acquisition at Catholic Health Partners

“Kristin has the knack of being the ultimate professional and at the same time a great friend. She is very focused on the important aspects of business and also willing to help others in anyway. She has a strong business background and is always ready to coach and mentor anyone who asks. At her core, Kristin is a giver. A giver of her talents, her time, and her love. She will always have my deepest respect.”

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