Tag: focus

Come Together

A few years ago a magnificent and transformative book was published, called “The Dragonfly Effect,” which is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. They ingeniously named it after the only insect that can move swiftly in any direction – and even hover – when its four wings are moving in harmony.

The four “wings” of their model really struck me as actions we could all strive to take in 2012.

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