Tag: differentiation

A New Chapter for Alignment™

THANK YOU to so many of you for taking part in my marketing research a few months ago. Your input was very informative and valuable, and I sincerely appreciate the time you took answering my questions. After interviewing and surveying several dozen executives like yourself, and garnering information of what is needed (and desired) from […]

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5 Basics

Recently I was taking the exams to renew my Texas Real Estate license, which I have had since early 2003. I was struck by the simplicity of one of the principles on the test which was taken from a gold standard in the field of business books. They referenced that every business transaction can be broken down into 5 basic attributes. What are they and how does this apply to me, as an individual?

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