Tag: kristin kaufman

If people really matter… then, what gives?!

Why is it that if the people ‘on the company bus’ are a company’s most important asset, they are not treated as such? Even through the pandemic, we would hope our perspectives would have changed. However, many companies with which I work have tightened their reins, not loosened them.  Does it matter? You better believe […]

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When I formed Alignment, Inc. almost 20 years ago…

When I formed Alignment, Inc. almost 20 years ago, the word (and concept) of ‘alignment’ were, for the most part, reserved for body shops and chiropractors! Yet, successful leaders and my senior leader/CEO friends LOVED the concept as they said THAT is what distinguishes successful leaders, organizations, cultures, and strategies. Of course, I could not […]

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How to ‘Hook ‘Em’…..Tips to Capture Someone’s Attention and CLOSE them….

As an entrepreneur, one has to master the art of capturing attention, holding it, and closing it. This is not always easy – especially in a crowded market. Today’s podcast focuses on 4 tips on how to do this effectively AND the key questions to ask and answer to make this happen! Short, succinct, and […]

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