I work with many clients who are struggling on how often to tweet, post to Facebook, or even what to include in their LinkedIn profile. Many wonder how to ‘align’ their public persona on the Internet with who they are, what they want, and how they wish to be perceived; especially those senior executives in large Fortune 500 companies who are unsure if they even need to have an online social presence, and if so, what should they include and how should they move forward? Me too…it can be daunting and a real time-sink.
Many of us struggle with how to truly optimize our social media presence. The game continues to change, and it is hard to know where, when and how to post strong, compelling information to support our professional presence. Whether we are entrepreneurs, corporate executives or individuals in transition, the question continually comes up: how do I make my online presence and brand relevant and aligned to who I am, what I want, and what I want others to think, say or do when they run across information on me?